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Licensing 101

© 2004, John Calderhttp://www.TheEzine.netAs a marketer, you are no doubt familiar with the concept of reprint rights and resale rights. Perhaps you seek the dream scenario of acquiring exclusive rights to a hot niche product. Yet, you come up against an obstacle: no one has created a product in your niche! Is there a way around this? Yes, and it comes down to re-examining where you source your content. When you fail to find a quality, resalable, digital product among the "reprint rights craze" crowd, it's time to head back to the pioneers of content licensing. In other words, head straight to traditional book publishers. Licensing 101 Licensing through traditional publishers appears daunting at first glance. Yet, the process is... read full article > >

PC Owners - The Largest Criminal Gang Ever?

The year is 1981. IBM has just released the Personal Computer; a low cost machine it hopes will create a winning brand. Several models are produced in quick succession accompanied by an ad campaign featuring a Charlie Chaplin figure. The message is clear: It’s cheap and it’s cheerful.The growth vector for the product turns out to be a software application called a spreadsheet. Its many early forms - VisiCalc, Multiplan, Lotus 1-2-3, along with WordStar word-processing and of course games all help drive hardware sales.Nobody seems to question the rapid and promiscuous spread of these programs by copying onto 5.25” floppy disks and passing them from person to person.That was then. This is now. Harsh fines and jail sentences are... read full article > >