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Easy and Effective - Creating a Comprehensive Marketing Plan for Your Home Business

Everyone knows that planning is essential to business. Yet, the average work at home professional does not have a current marketing plan. Many don’t feel they have the time or the skills to create a marketing plan, however a marketing plan can save both time and money and no special skills are required to create a marketing plan.What can a marketing plan do for your business? Just creating a marketing plan can benefit most businesses immediately. It gets you thinking about marketing as an ongoing investment rather than the haphazard approach that contributes to inconsistent results. Creating the plan can help clarify and distill your goals into achievable tasks. Knowing what you are going to advertise and when helps you... read full article > >

You can make Great $$$ in a week from free advertising for o

“Promote one Affiliate Program is the Key to your Success!”There are a lot of affiliate marketing programs out there that claim to make you more money than you could possible spend; when in true reality, you’ve just sign up to be another person that the company can send you emails to buy their products! Well the KEY to really making an affiliate program work for you is just by sticking with the one program you’ve signed up for. It gets quite easy to keep signing up for program after program in hopes that you will finally hit pay-dirt. What has happened is that now you are spread so thin in your ability to market a single program effectively.Your goal is... read full article > >

Attract More Customers by Making Time for Marketing

Copyright 2006 Marketing Maven To start seeing remarkable success, you must make time for marketing. Many people tend to make their marketing a low priority. Instead of including it as a part of your weekly routine, you may find yourself scrambling to try and find customers only when business is slow. Create more room in your week for marketing by restructuring your time and task management. Here are some tips: 1. Commit to marketing every week: Your first step is to go to your calendar and carve out slots of time to work on your marketing -- this includes sales, networking, writing, presentations, and so on. Schedule uninterrupted time for marketing in the part of the day when you are the most productive. 2. Eliminate timewasters: We can all find a bajillion ways to procrastinate... read full article > >

When Internet Marketing Gurus Sell Their Souls

If you're just getting started in Internet Marketing, you may be awed by the amount of "Internet Gurus" out there, each one making millions of dollars (or so they claim) and for some reason seem more than willing, for a fee, to teach you their biggest, most intimate secrets. Well, I believe in one thing - "If it sounds too good to be true, it most probably is!" While I have no doubt about the specialized skills and techniques used by these gurus, it can get a little too frustrating simply getting tangled and lost in all their hype, and find almost no value at the end of the day. Hype - that's one thing I agree these guru's are really good... read full article > >

Don't Even Think About Affiliate Marketing Until You've Read This - Part 1

You've probably heard some of the affiliate success stories from across the internet. You've also probably heard of the diverse benefits of affiliate marketing... Low start up costs, no products to deliver, no sales pitch to write, EASY! I was the same as you and it was these things that first got me into affiliate marketing. However, it took me a long time and several key distinctions to take my affiliate revenue from average to amazing.In this article series I will attempt to highlight some of these distinctions in the hope of furthering your affiliate marketing knowledge and assisting in your success. I will attempt to give away as much information as possible without getting into trouble as a lot... read full article > >

Subscriber Incentives: Are They Effective?

Peter Boulder of Pepper and Rodgers Group tells a story of a friend of his who recently visited New York City. His friend spotted an ad that read something like: "Buy at our grocery store and if the cashier doesn't smile at you when you check out, everything in your cart is free." Impressed, he made a straight line for the store in question and filled up his shopping cart with everything he'd need for a week. To his chagrin, the lady at checkout not only didn't smile, but didn't even look at him. But there was some consolation in the situation, he thought, and he triumphantly claimed his bounty of free groceries. The cashier, however, denied any knowledge... read full article > >

How to Use Marketing Judo to Beat Big Competitors

If yours is a small business and you have big or even huge competitors, you may be laying awake at night wondering how can you possibly beat them. You can't out-advertise them, or out-promote them, and you probably won't be able beat to its prices. For example, think about a small business whose biggest competitor is Wal-Mart, Best Buy, Amazon.com or some other huge retailer. Is there any way to compete successfully against these Goliaths?My answer is to use marketing judo.As you may know judo was developed many hundreds of years ago as a means of self-defense. But did you know that much of judo is based on the concept of using the opponent's strengths against him? One example... read full article > >

Advertising on a Budget -- Part 1: Using Print to Drive Traffic Online

This is the first article of a three-part series. I decided to try something a little different and illustrate the marketing challenges of a small business. I'm using one of my clients, PrescottWeddings.com (you can read more about PWC, including a testimonial from the owner of PWC, on my Web site, http://www.writingusa.com)PWC is an online resource guide for couples planning their weddings. Along with a ton of information for brides and grooms, the site includes a resource guide where local businesses can advertise their products and services.We launched PWC in November 2001. Like many start-up businesses, PWC didn't have much money for marketing. Yet we had two major challenges (three counting the limited budget):1. PWC had to attract two kinds... read full article > >

What is Your MSP?

For many consumers and producers, MSP is an acronym for Manufacturer’s Suggested Price. Today, I would like you to consider a different definition for these commonly used letters –Marketing, Sales and Profitability.In a previous article, “Do You Know and Plan for the 3-R’s for Your Business” ( Ezine Article.com directory at http://ezinearticles.com/?id=48344 ), the focus was on Relationships, Referrals and Revenue. One of the most consistent challenges for any business owner is the actual implementation of the strategic business plan that builds the 3-R’s. The MSP of Marketing, Sales and Profitability helps to overcome that issue.Since relationships are the first R, the necessary action is to construct a Marketing Plan to increase relationships. This plan should be... read full article > >

Marketing Planning - Preparation and Accountability

We all know the saying, “Failing to plan (prepare) is planning (preparing) to fail.” I truly believe in this statement and I hope you do as well. Building your service business, including marketing it must be planned and does take work.I don’t happen to believe that there really are magic bullets or black magic boxes. My advice – quit looking. This stuff does take work, but you can certainly do it.If you’re like most people I meet, then planning is something you know is important but doesn’t always happen. We are generally ‘doers’. We need to feel like we’re “doing” something to be productive – whether it’s going to networking events, sending out mailers, or making calls to try and... read full article > >