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Authors Should Be Optimistic

A client wrote me recently and asked what I thought of his using a publicist to promote his book - to the tune of $4,000 per month. In my usual blunt fashion, I responded by telling him most self-published books never sell more than 100 copies, that 2000 sales is considered excellent in the industry and that the number of people who sell between 50,000 and 100,000 can probably be counted on one hand. I just wasn't sure the publicist would give him the facts, since said publicist stood to make a lot of money off this author, whether he sold a book or not.After a while I started thinking that I'd painted a rather bleak picture of the entire... read full article > >

Licensing 101

© 2004, John Calderhttp://www.TheEzine.netAs a marketer, you are no doubt familiar with the concept of reprint rights and resale rights. Perhaps you seek the dream scenario of acquiring exclusive rights to a hot niche product. Yet, you come up against an obstacle: no one has created a product in your niche! Is there a way around this? Yes, and it comes down to re-examining where you source your content. When you fail to find a quality, resalable, digital product among the "reprint rights craze" crowd, it's time to head back to the pioneers of content licensing. In other words, head straight to traditional book publishers. Licensing 101 Licensing through traditional publishers appears daunting at first glance. Yet, the process is... read full article > >