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Licensing 101

© 2004, John Calderhttp://www.TheEzine.netAs a marketer, you are no doubt familiar with the concept of reprint rights and resale rights. Perhaps you seek the dream scenario of acquiring exclusive rights to a hot niche product. Yet, you come up against an obstacle: no one has created a product in your niche! Is there a way around this? Yes, and it comes down to re-examining where you source your content. When you fail to find a quality, resalable, digital product among the "reprint rights craze" crowd, it's time to head back to the pioneers of content licensing. In other words, head straight to traditional book publishers. Licensing 101 Licensing through traditional publishers appears daunting at first glance. Yet, the process is... read full article > >